Pool Tour: Rehab Beach Club

The original daylife party returns for a 14th season at Hard Rock Hotel & Casino

By Jason R. Latham


Joe Bravo remembers weekends before Rehab.

“You partied at night,” he says. “[Hard Rock] was so ahead of its time. Rehab built the pool industry in Las Vegas.”

Today, Rehab is dark, which is a funny thing to say about a dayclub. It’s [two days] before Flo Rida takes the stage and kicks off another season of swimsuits, celebrities and Champagne—all trademarks of the daylife concept Rehab launched back in 2003.


Bravo, the Hard Rock Hotel & Casino’s director of nightlife and daylife, is busy with “Prehab,” a week of preparation leading up to the grand opening weekend.

“It’s a five-and-a-half-acre complex,” he reminds me. With a roster of about 225 employees on any given day, there is more to do than keep the champagne cool.

It is, by the way. The cooler is “stocked to the gills” with everything from a 750 ml bottle of Moët Impérial ($325) to a 15-liter bottle of Dom Pérignon White Gold ($50,000).

READ THE FULL ARTICLE AT VEGAS SEVEN: http://vegasseven.com/2017/04/26/pool-tour-rehab-beach-club/

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